Based on the data you provided and current 2026 performance benchmarks, here are the details for your Facebook Ads report.
1. Performance Breakdown (Based on Your Files)
Your recent reports indicate highly efficient engagement for messaging-focused objectives.
| Metric | Your Report Data | 2025/2026 Peer Median |
| Messaging Conversations Started | 42 to 96 | Varies by Budget |
| Cost Per Conversation Started | $0.07 to $0.14 | $0.10 |
| Average Total Spend | $2.98 to $13.52 | N/A |
- Cost Efficiency: Your most recent performance of $0.07 per conversation is better than the peer average of $0.10. An earlier period in your report showed a higher cost of $0.14, which was 41% higher than similar ad sets.
- Result Definition: A “Messaging Conversation Started” is counted when a new, 2-way conversation begins in a messaging app (Messenger, Instagram, or WhatsApp) after a user clicks your ad.
- Historical Edits: The “Historical edits” mentioned in your report refer to a log of modifications made to your campaigns, such as changes to budget, targeting, or creative. These adjustments often correlate with shifts in your cost-per-result.
2. Global 2026 Industry Benchmarks
To put your results in a broader context, here are the standard performance ranges for all Facebook ads in 2026:
- Average CPC (Cost Per Click): Generally ranges between $0.58 and $0.94. Competitive industries like Finance can see costs as high as $3.77 to $3.89.
- Average CPM (Cost Per 1,000 Impressions): Typically averages between $8.96 and $13.57. A CPM under $5.00 is considered excellent for brand awareness.
- CTR (Click-Through Rate): A healthy average is 0.90% to 1.60%.
3. Key Optimization Factors for 2026
- Private Engagement Shift: Meta’s algorithm increasingly prioritizes engagement in private spaces like DMs and Stories over public feeds. Your high performance in messaging ads aligns with this platform trend.
- Creative Formats: Vertical videos (Reels and Stories) currently generate 12% more conversions on average than standard image posts.
- AI Implementation: Using Advantage+ (AI-driven targeting) is the primary method for maintaining lower costs by allowing the algorithm more “liquidity” to find cheaper conversion opportunities.
- Seasonality: Ad costs typically peak in December (Q4) due to holiday competition and tend to reach their lowest point in January.
